AudiCity

— car showroom

AudiCity

— car showroom

[client] Audi
[year] 2015
[agency] razorfish
[team] 1 Creative Director & Me
[role] UX/UI Intern

The Story

Like every car manufacturer, Audi’s car dealerships were located outside the main shopping streets of big cities. Most brands tried to get the audience’s attention by building small shops in prime locations in the inner-city to present one or two current models.
 

The Story

Like every car manufacturer, Audi’s car dealerships were located outside the main shopping streets of big cities. Most brands tried to get the audience’s attention by building small shops in prime locations in the inner-city to present one or two current models.
 

Together with Audi razorfish developed an inner-city dealership that would display every possible car configuration Audi had to offer. Digitally. Two years after the initial launch, Audi wanted to go one step further: Integration of their used car market. Every possible configuration Audi ever sold needed to be possible.

And that’s where I started…

My Work

I was tasked to design a system that would enable every color, rims, packages and so on to be displayed and search-able.

The biggest problem was to find a solution for photos to be displayed. Doesn’t sound too hard, right? Well, all new models and configurations would be displayed in a beautiful 3D rendering while used cars can’t be displayed this way if they had a non-Audi paint job or are simply older than Audi’s 3D data. Pictures of used cars would mostly be provided by the seller and not a professional photographer. How do you make smartphone snapshots look as attractive as 3D renderings?

maxime-gauthier-418539 2
Colorpicker Detailfilter
Dropdowns

Solution

We build a grid that would be able to display the provided pictures. Colors and rims would get sorted into more general categories and packages became search-able filters. That means we wouldn’t differentiate between “mango yellow” and “speed yellow” but just call it yellow. Revolutionary stuff right there.

 The solution that actually made a difference was to use the data inside the configurator. If a user configures a new car we would search for a similar used or stock car in the background. This way we gave the customer the option to wait for his dream car for weeks or to get a similar car right away.

The second aspect of my work was to reimagine the existing flow & to think about values new technologies like the Microsoft HoloLens could add to the experience.

The second aspect of my work was to reimagine the existing flow & to think about values new technologies like the Microsoft HoloLens could add to the experience.

MTT-tiny
Vision_0005_Motor
Vision_0007_Ausstattungen
Vision_0008_Ausstattungen-Headup
Hotspots des Interaktiver Konfigurator V1

more projects

bmw.com— relaunch /// 2017

faz.net— rebrush /// 2017

Bitburger— app & website /// 2016

AudiCity— experience showroom /// 2015

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