Freelancer

User Experience Designer

Tobias Adam

Hamburg, Germany

Booked till 02.2023

Robo-Advisor & Fond App

VisualVest & Union Investment

The Genossenschaftlichen FinanzGruppe Volksbanken Raiffeisenbanken's robo-advisor has a mission: to be a pioneer. Over several years, we helped them improve their brand, communications, and product. Together, we were so successful that one product evolved into several others.

Platform Strategy

FIFA World Cup

Based on 36 target groups and over 2,500 use cases, we defined the required platforms, their tasks and characteristics, and the overarching digital infrastructure needed by the "most digital World Cup of all time". The result is a network of hundreds of interfaces and over 40 platforms ranging from sponsor support and hotel booking to press archives.

Publication after event

BMW.com

BMW

The new international BMW website is not a car configurator. It has the task of embodying the brand, services, and lifestyle, thus making potential new customers curious.

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FIFA Publications

Transparency isn't FIFA strong suit. At least they can publish their reports to the public now via publications.fifa.com. A Contenful based multi-language platform.

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Bilder.de

For BilderDe, we created a brand and an online store including a product configurator for wall pictures from scratch that made the competition look old.

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CEBIT

CEBIT couldn't be saved by a website, but we designed a massive modular system on which other pages are still based today. e.g. Hannover Messe 

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FAZ.net

Data showed that hundreds of existing modules, which were built to keep users from leaving, did the exact opposite. That's how we created the new article page.

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AudiCity

Audi was already ahead of its time with digital showrooms. I conceptualized and designed the used car integration, the first major expansion of the system.

Services

Digital Transformation

... refers to the process of using digital technologies to fundamentally change how an organization operates and delivers value to its customers. This can include updating and modernizing systems, processes, and practices to improve efficiency and effectiveness, as well as adopting new technologies and approaches to better meet the needs of customers in the digital age.

FIFA World Cup 2022

Ideation

... is the process of generating ideas and concepts. It is an important part of the design process and can be used to identify and explore potential solutions to challenges or problems. Ideation often involves brainstorming sessions, prototype development, and other techniques to encourage creativity and out-of-the-box thinking.

Google, Vodafone, BMW

CX Strategy & Vision

... involves creating a clear plan for improving the customer experience and ensuring that it aligns with the overall goals and objectives of the organization. This can include identifying areas for improvement, developing and implementing new processes or technologies, and measuring the success of CX (customer experience) initiatives.

FIFA World Cup 2022

Product Design

... involves creating and refining products to meet the needs and preferences of target users. This can include conducting market research, developing prototypes, testing and iterating on designs, and ensuring that the final product meets the functional and aesthetic requirements of the user.

DFB, VisualVest

Service Design

... focuses on creating and improving the systems and processes that support the delivery of a product or service. This can include identifying opportunities to streamline and optimize processes, improving the customer experience, and developing new ways of delivering products or services to meet changing customer needs and expectations.

FIFA World Cup 2022

Let's talk.

Whether it's a first meeting or a booking, it all starts here:

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